Velicia began her modeling career at age 18, modeling bridal gowns at the Dallas Apparel Mart.  She moved to Philadelphia and was signed by The Reinhard Agency.  From there, she went to Paris and then ended her runway walking days in Miami.  In 2000 with the birth of her first child, Velicia started her own maternity line & boutique-Hollywood Mama.  To her surprise, the line and store was an instant success.  Her line was sold in more than 45 maternity stores throughout the United States and Europe.  Hollywood Mama Boutique was named the best place to buy maternity clothes in Miami for 2 straight years.  After a flooding of the market, Velicia left the maternity industry and turned her attention to her other passion-SHOES!  

 

In 2010 she celebrated her 40th birthday in NYC and her girlfriends were all commenting on her wearing heels to go shopping; and just like that, she had a lightbulb moment and MsHeel.com was launched. Six years later, she followed that up with a boutique and a second location in a major mall.  Just 6 months later, Velicia designed her first shoe, which went viral. She sold over 3000 pairs in less than a year! Unfortunately, due to the rise in "showrooming" and the mall apocalypse (Google it), she closed the doors in 2018. 

 

Velicia is currently Editor-In -Chief of Ms. Heel Magazine, working on her first novel, and dreaming up more  creative ideas. She's always working on something unique and special...stay tuned!